International Marketing
Cateora P.R.
International Marketing - Boston: Pub.Irwin, McGraw-Hill 0 - 776 p. - 8th edition. .
The text is designed to simulate curiosity about management practices of companies seeking market opportunities outside the home country and to raise the reader `s consciousness about the importance of viewing international marketing management strategi
256105138
International Marketing.
658.8`48 / C35
International Marketing - Boston: Pub.Irwin, McGraw-Hill 0 - 776 p. - 8th edition. .
The text is designed to simulate curiosity about management practices of companies seeking market opportunities outside the home country and to raise the reader `s consciousness about the importance of viewing international marketing management strategi
256105138
International Marketing.
658.8`48 / C35