Introduction to mass communication : (Record no. 31804)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01425cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15972759 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MN-UlLSGH |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250509113010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091104s2010 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009046166 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077286408 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077286405 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MN-ULPAL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Edition number | 22 |
| Item number | B284 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baran, Stanley J. |
| 9 (RLIN) | 11076 |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to mass communication : |
| Remainder of title | media literacy and culture / |
| Statement of responsibility, etc. | Stanley Baran. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Updated 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media. |
| 9 (RLIN) | 11077 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media and culture. |
| 9 (RLIN) | 11078 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Media literacy. |
| 9 (RLIN) | 11079 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Ном - Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Оросын ном зүйн ангилал | Парламентын номын сан - Үндсэн фонд | Парламентын номын сан - Үндсэн фонд | 05/09/2025 | 302.23 B284 | 89365 | 05/09/2025 | 05/09/2025 | Ном - Books |