Crawford C.M. <br/><br/>
New Products Management -5th edition 

 - Boston:  Pub.Irwin, McGraw-Hill  0 
 - 508 pp. 
 - 5th edition  .
<br/><br/> Fifth edition, effort the has continued to make the book relevant  to its users. Since a text revision actually  a new product, I have tried to make it even more customer- oriented.  
<br/><br/><label>ISBN: </label>256187789 
<br/><br/><label>Subjects--Index Terms: </label>New Products Management.  
<br/><br/><label>Dewey Class. No.: </label>658.5`75-dc20  / C72