TY  - GEN
AU  - Crawford C.M.
AU  - Crawford C.M. 
ED  - Management
ED  - Fifth edition, effort the has continued to make the book relevant  to its users. Since a text revision actually  a new product, I have tried to make it even more customer- oriented. 
TI  - New Products Management -5th edition
SN  - 256187789
CY  - -Boston
KW  - New Products Management.
N1  - Fifth edition, effort the has continued to make the book relevant  to its users. Since a text revision actually  a new product, I have tried to make it even more customer- oriented.
ER  -