McCarthy E.J.etc. <br/><br/>
Applications in Basic Marketing 

 - Homewood:  Pub.IRVIN  0 
 - 238 p. 
 - 1993 - 1994 edition .
<br/><br/><label>ISBN: </label>256139423 
<br/><br/><label>Subjects--Index Terms: </label>Applications in Basic Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8DC20  / M369