McCartly E.J... <br/><br/>
Basic Marketing 

 - Homewood:  Pub.IRVIN  0 
 - 800 p. 
 - 11th edition .
<br/><br/><label>ISBN: </label>025610509X 
<br/><br/><label>Subjects--Index Terms: </label>Basic Marketing : A  Global - Managerial Approcah. 
<br/><br/><label>Dewey Class. No.: </label>658-dc20  / M369