McCarthy E,J. <br/><br/>
Essentials of Marketing 

 - Homewood:  Pub.IRVIN  0 
 - 526 p. 
 - 5th edition .
<br/><br/><label>ISBN: </label>256093237 
<br/><br/><label>Subjects--Index Terms: </label>Essentials of Marketing  
<br/><br/><label>Dewey Class. No.: </label>658-dc20  / M369