Peter J.P.etc. <br/><br/>
A Preface to Marketing Management 

 - Homewood:  Pub.IRVIN  0 
 - 324 p. 
 - 5th edition .
<br/><br/><label>ISBN: </label>256094454 
<br/><br/><label>Subjects--Index Terms: </label>A Preface to Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8dc20  / P478