Arens W.L.,.. <br/><br/>
Contemporary Advertising 

 - Burr Ridge:  Pub.Irwin  0 
 - 638 p. 
 - 5th edition .
<br/><br/><label>ISBN: </label>025613412X 
<br/><br/><label>Subjects--Index Terms: </label>Contemporary Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1dc20  / A681