Belch G.E. <br/><br/>
Introduction to advertising and Promotion Management 

 - Homewood:  Pub.IRVIN  0 
 - 770 p. 
<br/><br/><label>ISBN: </label>256079722 
<br/><br/><label>Subjects--Index Terms: </label>Introduction to advertising and Promotion Management 
<br/><br/><label>Dewey Class. No.: </label>659.1  / B387