Introduction to Advertising and Promotion 

 - Homewood:  Pub.IRVIN  0 
 - 902 p. 
 - 2nd edition .
<br/><br/><label>ISBN: </label>256105162 
<br/><br/><label>Subjects--Index Terms: </label>Introduction to advertising and Promotion An Integrated Marketing Communications Perspective 
<br/><br/><label>Dewey Class. No.: </label>659.1  / B387