Czinkota M.R.etc. <br/><br/>
International Marketing 

 - Chicago:  Pub.Dryden press  0 
 - 846 p. 
 - 2nd edition. .
<br/><br/> The text is designed to simulate curiosity about  management practices of companies seeking market opportunities outside the home country and to raise the reader `s consciousness about the importance of viewing international marketing  management strategi 
<br/><br/><label>ISBN: </label>30322391 
<br/><br/><label>Subjects--Index Terms: </label>International Marketing. 
<br/><br/><label>Dewey Class. No.: </label>658.8`48  / C998