Engel J.E. <br/><br/>
Promotional Strategy 

 - Homewood:  Pub.IRVIN  0 
 - 753 p. 
 - 7 th edition .
<br/><br/><label>ISBN: </label>256082049 
<br/><br/><label>Subjects--Index Terms: </label>Promotional Strategy : Managing the Marketing Communications Process. 
<br/><br/><label>Dewey Class. No.: </label>658.8`2  / E57