Dalrymple D. J., Parsons L.J. <br/><br/>
Basic Marketing Management 

 - NY.:  Pub.John Wiley and Sons  0 
 - 341 p. 
 - 2nd edition .
<br/><br/><label>ISBN: </label>471353922 
<br/><br/><label>Subjects--Index Terms: </label>Basic Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658-dc20  / D16