03110cam a2200361 i 4500 23804477 MN-UlLSGH 20251016164623.0 240731s2024 nyua b 001 0 eng 9780197774373 (paperback) DLC eng rda MN-ULPAL MN-ULPAL n-us--- 324.70973 23 S535 Shaw, Daron R., 1966- author. 13897 Battleground : electoral college strategies, execution, and impact in the modern era / Daron R. Shaw, Scott L. Althaus, and Costas Panagopoulos. New York, NY : Oxford University Press, [2024] xi, 301 pages : illustrations ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. A new look at presidential campaigns in the modern era -- Strategy, time, and presidential campaigning -- Wholesale campaigning (1952-1972) -- Zero-sum campaigning (1976-2000) -- Micro-targeted campaigning (2004-2020) -- Tracking electoral strategy over time -- Tracking the allocation of resources over time -- Putting it all together: resource allocation and vote outcomes -- The past, the present, and the future of presidential campaigns. "To hear it from popular accounts of recent American presidential campaigns, strategy and execution are key when it comes to winning elections. In the aftermath of these elections, detailed reportage documents the key decisions that led one campaign to triumph over the other. Losers are scorned, legends are born. Academic studies of the same campaigns tell a vastly different story: In these accounts, neither strategy nor execution matters much because the vote is largely determined by fundamentals like the state of the economy and the current popularity of the incumbent president. This book charts a middle course between the journalistic Scylla and the academic Charbydis: We show how and why strategies as well as execution can contribute to success in presidential elections, but also how they have been evolving over the last 70 years in systematic ways that make presidential campaigning in the early 21st century quite different in purpose and payoff from the way it looked in the mid-20th century. Prussian Field Marshall Helmuth von Moltke may have been right when he said in 1871 that, "no plan of operations extends with any certainty beyond the first encounter with the main enemy forces." But we"-- Provided by publisher. Presidents United States Elections. 13898 Political campaigns United States Sociological aspects. 13899 Electoral college United States. 13900 Presidential candidates United States Attitudes. 13901 Communication in politics United States. 13902 United States Politics and government. 13903 Althaus, Scott L., 1966- author. 13904 Panagopoulos, Costas, author. 13905 ddc BK 0 31978 31978 0 0 ddc 0 0 FOND FOND 2025-10-16 120000.00 5146 0 324.70973 S535 85114 2025-10-16 16:47:36 2025-10-16 BK