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- Advertising;Management;Promotion;Sales management.;Social problems and s/welfare
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- Belch G.E.
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- McCarthy E.J.
- The text is designed to simulate curiosity about management practices of companies seeking market opportunities outside the home country and to raise the reader `s consciousness about the importance of viewing international marketing management strategi
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- A Preface to Marketing Management
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- Introduction to advertising and Promotion An Integrated Marketing Communications Perspective
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