000 00828 a2200277 4500
003 MN-UlLSGH
008 a130416b mp ||||| |||| 00| 0 eng d
020 _a256105162
040 _cMN-UlLSGH
041 _aEnglish
082 _2ДАА
082 _a659.1
082 _bB387
110 _aAdvertising;Management;Promotion;Sales management.;Social problems and s/welfare
240 1 0 _a659.1
245 1 _aIntroduction to Advertising and Promotion
260 _a-Homewood:
260 _bPub.IRVIN
260 _c0
300 _a- 902 p.
440 1 _a2nd edition
740 1 _aAdvertising;Management;Promotion;Sales management.;Social problems and s/welfare
653 _aIntroduction to advertising and Promotion An Integrated Marketing Communications Perspective
700 _aBelch G.E.
942 _cBK
999 _c22913
_d22913