000 | 00828 a2200277 4500 | ||
---|---|---|---|
003 | MN-UlLSGH | ||
008 | a130416b mp ||||| |||| 00| 0 eng d | ||
020 | _a256105162 | ||
040 | _cMN-UlLSGH | ||
041 | _aEnglish | ||
082 | _2ДАА | ||
082 | _a659.1 | ||
082 | _bB387 | ||
110 | _aAdvertising;Management;Promotion;Sales management.;Social problems and s/welfare | ||
240 | 1 | 0 | _a659.1 |
245 | 1 | _aIntroduction to Advertising and Promotion | |
260 | _a-Homewood: | ||
260 | _bPub.IRVIN | ||
260 | _c0 | ||
300 | _a- 902 p. | ||
440 | 1 | _a2nd edition | |
740 | 1 | _aAdvertising;Management;Promotion;Sales management.;Social problems and s/welfare | |
653 | _aIntroduction to advertising and Promotion An Integrated Marketing Communications Perspective | ||
700 | _aBelch G.E. | ||
942 | _cBK | ||
999 |
_c22913 _d22913 |