000			01425cam a2200277 a 4500
001			15972759
003			MN-UlLSGH
005			20250509113010.0
008			091104s2010 nyua b 001 0 eng
010			_a 2009046166
020			_a9780077286408 (pbk. : alk. paper)
020			_a0077286405 (pbk. : alk. paper)
040			_cMN-ULPAL
082	0	0	_a302.23 _222 _bB284
100	1		_aBaran, Stanley J. _911076
245	1	0	_aIntroduction to mass communication : _bmedia literacy and culture / _cStanley Baran.
250			_aUpdated 6th ed.
260			_aNew York : _bMcGraw-Hill, _c2010.
300			_a1 v. (various pagings) : _bill. (some col.) ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aLaying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
650		0	_aMass media. _911077
650		0	_aMass media and culture. _911078
650		0	_aMedia literacy. _911079
942			_2ddc _cBK _n0
999			_c31804 _d31804