000			03110cam a2200361 i 4500
001			23804477
003			MN-UlLSGH
005			20251016164623.0
008			240731s2024 nyua b 001 0 eng
020			_a9780197774373 _q(paperback)
040			_aDLC _beng _erda _cMN-ULPAL _dMN-ULPAL
043			_an-us---
082	0	0	_a324.70973 _223 _bS535
100	1		_aShaw, Daron R., _d1966- _eauthor. _913897
245	1	0	_aBattleground : _belectoral college strategies, execution, and impact in the modern era / _cDaron R. Shaw, Scott L. Althaus, and Costas Panagopoulos.
264		1	_aNew York, NY : _bOxford University Press, _c[2024]
300			_axi, 301 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aA new look at presidential campaigns in the modern era -- Strategy, time, and presidential campaigning -- Wholesale campaigning (1952-1972) -- Zero-sum campaigning (1976-2000) -- Micro-targeted campaigning (2004-2020) -- Tracking electoral strategy over time -- Tracking the allocation of resources over time -- Putting it all together: resource allocation and vote outcomes -- The past, the present, and the future of presidential campaigns.
520			_a"To hear it from popular accounts of recent American presidential campaigns, strategy and execution are key when it comes to winning elections. In the aftermath of these elections, detailed reportage documents the key decisions that led one campaign to triumph over the other. Losers are scorned, legends are born. Academic studies of the same campaigns tell a vastly different story: In these accounts, neither strategy nor execution matters much because the vote is largely determined by fundamentals like the state of the economy and the current popularity of the incumbent president. This book charts a middle course between the journalistic Scylla and the academic Charbydis: We show how and why strategies as well as execution can contribute to success in presidential elections, but also how they have been evolving over the last 70 years in systematic ways that make presidential campaigning in the early 21st century quite different in purpose and payoff from the way it looked in the mid-20th century. Prussian Field Marshall Helmuth von Moltke may have been right when he said in 1871 that, "no plan of operations extends with any certainty beyond the first encounter with the main enemy forces." But we"-- _cProvided by publisher.
650		0	_aPresidents _zUnited States _xElections. _913898
650		0	_aPolitical campaigns _zUnited States _xSociological aspects. _913899
650		0	_aElectoral college _zUnited States. _913900
650		0	_aPresidential candidates _zUnited States _xAttitudes. _913901
650		0	_aCommunication in politics _zUnited States. _913902
651		0	_aUnited States _xPolitics and government. _913903
700	1		_aAlthaus, Scott L., _d1966- _eauthor. _913904
700	1		_aPanagopoulos, Costas, _eauthor. _913905
942			_2ddc _cBK _n0
999			_c31978 _d31978