Парламентын номын сан

The Library of the State Great Hural(Parliament) of Mongolia

Introduction to mass communication : media literacy and culture / Stanley Baran.

By: Material type: TextTextPublication details: New York : McGraw-Hill, 2010.Edition: Updated 6th edDescription: 1 v. (various pagings) : ill. (some col.) ; 28 cmISBN:
  • 9780077286408 (pbk. : alk. paper)
  • 0077286405 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 302.23 22 B284
Contents:
Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
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Holdings
Item type Current library Call number Status Barcode
Ном - Books Ном - Books Парламентын номын сан - Үндсэн фонд 302.23 B284 (Browse shelf(Opens below)) Available 89365

Includes bibliographical references and index.

Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.

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